Sometimes one of the hardest things in having a business is knowing where you want to go. It sounds like it should be easy. You want a successful business, right? Isn't that where you want to go? Well, that's not specific enough.
The day to day running of a business takes so much time and energy that it's easy to forget about big picture planning. So much time has to be spent on just getting the business to survive and thrive. Once a month, sit down and pick specific, measurable goals for your business based on a long term picture. For example, if your goal is to expand within three years by moving into a larger space or opening another location and hiring more employees, maybe one of your monthly measurable goals is to figure out how much money it's going to cost to open a second location. Next month you could research potential locations and customer base. Over time, you'll discover that you've taken a number of important steps toward your long term goal without even realizing it. You'll be well on your way to opening that second location in no time.
Sarah E. Holmes is a Philadelphia business attorney and strategist that helps start ups and established businesses looking to expand, protect their assets and increase their profits in an approachable, down-to-earth way.