Why can't that be me? Every business owner has moments of envy upon hearing of someone else's business success. Why didn't my product get picked up in that store? Why didn't I get that press? All of these are totally normal thoughts when you run your own business and hear about another business owner's success.
If you're not careful, these feelings can start to de-rail your path. You might start second-guessing your offerings, target market or website. It's hard, but stick to your core strengths and products if they are solid. If you're truly in a funk, it's time to bring in a neutral party to give you some honest feedback and determine if you're just stuck in a funk or maybe your business does need tweaking. The important thing is to acknowledge that some business envy is totally normal. What's not normal is totally changing up your business to emulate a different one that may temporarily be more successful. Each business is unique based on the peculiar combination of strengths and attributes of its owner. Authenticity is important, so next time you get green eyed over someone else's success, just remember to remain true to your vision and plan.
Sarah E. Holmes is a Philadelphia business attorney and strategist that helps start ups and established businesses looking to expand, protect their assets and increase their profits in an approachable, down-to-earth way.